Leveraging Mobile Apps to Optimize Processes in the Logistics Industry

5 Reasons to use Mobile Marketing
November 14, 2016
How to sell process improvement to a skeptic
January 12, 2017

Today, mobile technology brings businesses and organizations an infinite amount of possibilities. Its main power lies in apps that, not only take the users experience of smartphones to the next level, simplify work functions that previously required special staff with complex computing capabilities. As a result, anyone can personalize their device according to their interests and needs, making these portable devices very powerful tools for the workplace.

In these current times, businesses cannot ignore the potential in mobile applications and must implement a mobile strategy that delivers value to the external and internal customers. Apps are today’s real business solutions given that they serve to facilitate the user´s life; allow for better performance control of the enterprise; and provide operational support from anytime, anyplace.

Optimizing Operations

The profitability of many businesses depends largely on logistics, the supply-chain, and use of lean operating methods that will help carry out a business’s process effectively. Automating or digitizing such processes will help avoid the challenges presented by untimely information, paper-based processes and not having accurate information when the customer requires it.

The use of technology is expanding beyond the simple use of shipping, production or tracking information; it is being used to analyze performance and optimize operations.

The logistics units are increasingly using mobile devices and applications for logistics management, closing the growing geographic and time gap. There are apps that control processes and transactions, management, and collaboration activities with internal and external partners.

Optimizing operations and reducing costs are the challenging goals of many businesses, and mobile software development is taking a leading role in providing strategic solutions.

Increased Productivity

The main benefit offered by the evolution of mobile technology for logistics management is the increase of productivity and information delivery. It allows players to have access to relevant information in real time and execute decisions at any given moment.

There are four key areas in which the rise of mobile technology can improve logistics management within companies:

Storage and Distribution: In order to improve the productivity and flexibility of warehouses and distribution centers, mobile applications must fulfil a diversity of needs, such as scanning barcodes without having to purchase expensive specialized tools.

Supply Chain: The use of apps can help manage ERP, transport control, business intelligence, and control tracking of goods and materials, as well as many other services.

Operations: Since it is possible to fill the requirements of materials or shipments from anywhere in the world, visibility of the supply chain is optimized by the immediate availability of this information.

Transportation and 3PL: Current mobile technology allows for the implementation of shipment verification solutions, real calculation of hours, real-time fleet tracking, traffic status and route optimization, amongst others; making it possible to determine more accurate and appropriate information about a business’s products in order to control and optimize internal efficiency; thus, improving not only the management of transport, but the quality of service.

Technology Onboard

These innovations in technology enable the segment of transportation and logistics to perform their activities in a sustainable and integrated manner, as well as to maximize efficiency.

Apps are developed with an aim to incorporate all areas of transport and logistics to plan, manage and integrate data with the objectives of Transportation, Billing, Financial Management, Fleet Management and storage departments.

Mobile devices are positioned as the preferred tool of professional logistics personnel. The growth in the supply of mobile applications for this sector is booming because, regardless of location and time, their use can improve the functionality, productivity and efficiency of their supply chain. As we know it, there is no doubt that there lies an immense potential in this industry to completely revolutionize logistics management.


  1. Valuable information. Fortunate me I discovered your website by chance, and I’m shocked why this twist of fate did not took place earlier! I bookmarked it.

  2. My brother suggested I might like this website. He was entirely right. This post actually made my day. You can not imagine simply how much time I had spent for this info! Thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *